The Hong Kong Trade Development Council (HKTDC) is set to host five major exhibitions from 13 to 17 August at the Hong Kong Convention and Exhibition Centre, all under the theme “Live Well. Stay Well.” The events include the 36th Food Expo, 10th Beauty & Wellness Expo, 12th Home Delights Expo, 4th Food Expo PRO, and 17th Hong Kong International Tea Fair. Together, they will showcase over 1,850 exhibitors from more than 30 countries and regions, offering a comprehensive platform for sourcing, networking, and retail experiences.
According to HKTDC Associate Executive Director Smilely Lam, the theme reflects a growing global interest in wellness and holistic wellbeing. “As an international food trading hub, Hong Kong provides food companies with an ideal gateway to the Chinese Mainland and global markets,” she noted. For the first time, the trade fairs will feature exhibitors from all ASEAN member states, including debut participants from Brunei and Timor-Leste. New exhibitors from Colombia and Greece are also joining, alongside delegations from multiple Chinese provinces organized by the Agricultural Trade Promotion Center.
Food Expo PRO introduces a new “Meat Zone” to meet rising demand for premium meats, featuring Korean frozen marinated barbecue products and halal-certified beef tendon balls from a local Hong Kong brand. The popular “Coffee Zone” returns with a more international lineup, including exhibitors from Yunnan, Colombia, Macao, Myanmar, Thailand, and the United States. A “Food Science and Technology Zone” will highlight alternative proteins and intelligent food-service robots, while the Food Tech Symposium will explore technology-driven innovations in the food industry. For the first time, pet food products are included, with a Hong Kong exhibitor showcasing patented packaging that preserves nutrition without preservatives or cold-chain logistics.
The Hong Kong International Tea Fair will feature rare teas such as first-flush Kunlu Mountain purple bud pu'er from Yunnan, and debut pavilions for Chinese Mainland matcha and Yixing Zisha teaware. A new “TeaLifestyle” zone will present innovative tea products like sparkling tea and tea-based cocktails. The Hong Kong International Tea Culture Forum will discuss internationalization of Chinese tea brands.
The Beauty & Wellness Expo introduces a new “Stay Relax” zone with red-light therapy capsules and medicated balms, alongside the popular “Scentsation” fragrance area. The Home Delights Expo focuses on quality sleep and smart living, with the Sleep Health Association hosting “Go Sleep Exp” and HKT offering smart home discounts. The International Conference on Modernization of Chinese Medicine and Health Products has been expanded to three days, with over 30 speakers discussing regulatory policies and global pathways.
To celebrate HKTDC’s 60th anniversary, visitors can enjoy promotions like free admission before noon with designated leaflets (limited to 600 per day) and “6”-themed offers. E-tickets are available through various platforms, and morning and evening tickets return. The events underscore Hong Kong’s role as a wellness hub, providing significant opportunities for exhibitors and buyers alike.
