Nutritional Products International (NPI), a leading global brand management and retail distribution company, announced that its executive team will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 at the PGA National Resort in Palm Beach Gardens, Florida. This year's event comes as NPI celebrates 20 years of helping domestic and international brands enter and expand throughout the U.S. retail marketplace.
Led by founder and CEO Mitch Gould, NPI has built a reputation for guiding brands through every stage of the U.S. market entry process, from regulatory readiness and logistics to retail placement and ongoing marketing support. "ECRM continues to be one of the most efficient ways to connect innovative brands with major retail buyers," said Gould. "It creates an environment for meaningful business conversations and aligns perfectly with our Evolution of Distribution platform, which helps brands successfully enter and grow in the U.S. marketplace." The ECRM session brings together buyers representing major health, specialty, food, drug, mass, and eCommerce retailers for private, pre-scheduled meetings with established and emerging brands.
For decades, Gould has worked with consumer brands across health, wellness, sports nutrition, personal care, and general merchandise. His career includes helping products secure placement with many of America's largest retailers, including Walmart, Costco, CVS, Walgreens, GNC, Rite Aid, The Home Depot, Lowe's, and Amazon. Gould was also among the early pioneers who helped establish Amazon's sports nutrition marketplace by introducing more than 100 brands to the platform during its formative years, helping shape one of today's largest online health and wellness retail categories. His career has also included collaborations with well-known athletes and celebrities including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, and Roberto Clemente Jr., helping transform emerging consumer products into nationally distributed brands.
Today, NPI's proprietary Evolution of Distribution platform provides an integrated approach to U.S. market expansion by combining global logistics, product readiness and regulatory alignment, market positioning and brand strategy, retail and eCommerce placement, and post-placement marketing into a single turnkey solution. Rather than simply introducing products to retailers, NPI works alongside brands throughout the commercialization process, helping prepare products for the U.S. marketplace while supporting long-term retail growth. "ECRM is an important part of that process," Gould said. "The meetings create opportunities, but success comes from everything that happens before and after those conversations. We help brands prepare for retail, secure placement, and continue building momentum long after the meetings conclude."
During this year's ECRM session, NPI will meet with retail buyers while representing a growing portfolio of domestic and international health and wellness brands seeking to expand throughout the United States. The company's participation underscores the enduring value of face-to-face retail meetings in an increasingly digital world, and its two-decade track record demonstrates the sustained demand for expert guidance in navigating the complex U.S. retail landscape.
