BitFrontier Capital Holdings, Inc. (OTCID: BFCH), operating as UNLOCKD Inc., announced the appointment of Jamie Jarrett, co-founder of Ancient Extracts UK, to its board of directors, effective immediately. The move solidifies an expanding strategic relationship as UNLOCKD pursues a long-term strategy of building a diversified international wellness platform through acquisitions, commercialization, and operational execution.
Over recent months, UNLOCKD and Ancient Extracts UK have collaborated on ecommerce strategy, digital marketing, product sourcing, operational best practices, and commercialization efforts. Management believes these initiatives create opportunities to strengthen the company's operating platform and support future growth, including continued evaluation of opportunities to expand its international wellness portfolio.
Jamie Jarrett is an entrepreneur with extensive experience building direct-to-consumer wellness brands and ecommerce businesses. Before co-founding Ancient Extracts UK with Stephen Wycherley, he built and exited several ventures across multiple industries. His focus over the past decade has centered on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. Together with Wycherley, he developed Ancient Extracts UK into a brand serving customers throughout the United Kingdom, offering functional mushroom products, botanical wellness solutions, and other health-focused consumer items. The business currently generates approximately £72,000 (about US$97,000) monthly revenue, an annualized run rate of roughly £864,000 (about US$1.16 million). Ancient Extracts UK projects that with growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million within 12 months, though actual results may differ.
"Jamie's appointment reflects much more than the addition of an accomplished entrepreneur," said John P. Gorst, CEO of UNLOCKD. "Our organizations have developed a strong working relationship, collaborating across multiple operational initiatives for months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our board as we execute our strategy of building a scalable international wellness platform."
Mr. Jarrett commented: "I'm honored to join the UNLOCKD Board at such an exciting time. Over the past months, I've worked closely with John, Jordan, and the management team, and I've been impressed by their long-term vision and disciplined approach. I look forward to contributing my experience in ecommerce, brand development, and consumer products."
Management believes expanding the board with experienced entrepreneurs and operators who have built consumer brands strengthens the company's ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. The company intends to pursue strategic opportunities that broaden its platform, expand international relationships, and strengthen commercialization capabilities. For more information, visit www.unlockdinc.com or follow @BFCHco on X for verified updates.
