LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for 2025, confirming the preliminary sales and earnings figures. The LR Group generated sales of EUR 277.1 million in 2025, down from EUR 289.2 million in 2024. Reported EBITDA fell to EUR 16.5 million from EUR 27.3 million, impacted by one-off effects from the reorganization of the financing structure. Normalized EBITDA for the year was EUR 22.5 million, compared to EUR 32.6 million in the previous year.
Jörg Körfer, CEO of LR Health & Beauty SE, commented: "The 2026 financial year is a transitional year for LR, during which we have laid the groundwork – both financially and strategically – for sustainable business growth and performance. The newly established financing structure gives us the momentum we need to continue to consistently pursue the initiatives we have launched in production, logistics and sales in the second half of the year. In this context, we are committed to working closely with our partners and are continuing to expand these relationships internationally."
Expanding in-house production is a key strategic pillar. As part of its strategic measures, LR is investing over 2 million euros in a new, high-performance production line, centralizing the manufacture of the 5in1 product category entirely at its site in Ahlen. This includes the established products LR 5in1 Beauty Elixir and LR 5in1 Men's Shot. The new production facility is designed to have an annual capacity of up to 40 million units and paves the way for further product innovations in modern nutritional supplement concepts.
The full 2025 Annual Report is available from today on the company's website at https://ir.lrworld.com.
Under the motto "More quality for your life", the LR Group, headquartered in Ahlen/Westphalia, produces and distributes high-quality nutritional supplements and cosmetic products in 32 countries. As an attractive Social Commerce Company, LR supports personal exchange in its community with efficient, digital solutions. The holistic tool "LR neo" offers the international partnership all business-relevant key figures and information for their LR business in one dashboard.
Since 1985, LR has been firmly established as a "people business" with a focus on personal consultation. In times of changing working environments, the business model appeals to those seeking more flexibility, better work-life balance, and greater financial independence. The processing of aloe vera has been a core competency for over 20 years, using only the leaf's valuable inside. In Ahlen, LR has built one of the most modern aloe vera production facilities for drinking gels in Europe.
In the fall of 2009, LR founded the LR Global Kids Fund e.V., which supports disadvantaged children and their families worldwide in cooperation with local institutions. For further information on sustainability commitments, please read their Sustainability Report.
