Australian plant-based nutrition company Green Choice Proteins has announced its products will soon be available on OneLavi, marking the company's first official entry into the United States market. This launch represents an important milestone in the company's broader U.S. retail expansion strategy and offers American consumers their first opportunity to purchase the brand's Australian-made plant nutrition products.
"We're excited to make our official debut in the United States through OneLavi," said Puneet Chawla, Founder of Green Choice Proteins. "This is an important milestone for our company and the beginning of our long-term commitment to serving American consumers with Australian-made plant nutrition products built around quality ingredients, great taste, and everyday usability."
Founded in Victoria, Australia, Green Choice Proteins develops clean-label plant nutrition products designed for modern lifestyles. The company's formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits to support broader lifestyle and wellness goals. The initial OneLavi lineup includes chocolate, vanilla, and salted caramel flavored protein powders, each offering around 35 grams of plant protein per serving, made with Australian-grown pea and faba, and containing omega-3 from linseed. All products are free from artificial colors, flavors, and fillers.
The launch on OneLavi is just the beginning of Green Choice Proteins' U.S. strategy. The company is also preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida. There, it will introduce the brand to major health, specialty, food, drug, and mass retail buyers as part of its long-term U.S. retail expansion.
"Launching on OneLavi marks an exciting milestone as we officially introduce Green Choice Proteins to American consumers," added Chawla. "It's the beginning of our U.S. journey, and we look forward to expanding our availability through additional retail and e-commerce channels in the months ahead."
Sustainability remains central to Green Choice Proteins' philosophy. The company sources premium Australian-grown pulses and focuses on responsible sourcing, transparent manufacturing practices, and supporting the continued growth of Australia's plant protein industry. The company believes growing consumer interest in ingredient transparency, clean-label nutrition, and plant-based lifestyles continues creating opportunities for premium Australian-made nutrition brands in the United States.
For more information, visit Green Choice Proteins.
