ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm about introducing the ORGANA brand and its expanding wellness portfolio to buyers from major health, specialty, food, drug, and mass retail channels. The ECRM session offers a platform for brands to engage in scheduled meetings focused on product discovery and forging new retail partnerships.
Among the products ORGANA will highlight is its new ORGANA Mineral Shots, packaged in a colorful point-of-purchase display designed to simplify merchandising for retailers. The individual bottles are presented in a countertop display that enhances visibility and makes it easy for consumers to discover the product. The packaging prominently features the product's all-natural and caffeine-free attributes, catering to consumers seeking convenient mineral nutrition without stimulants.
Mills emphasized the retail-centric design: "We wanted something that wasn't only convenient for consumers but also made sense at retail. The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers." The new format extends ORGANA's focus on plant-derived mineral nutrition into a convenient single-serving option, addressing both consumer convenience and retail merchandising needs.
Founded in 1997, ORGANA International has built its reputation on plant-derived minerals and natural wellness formulations, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness products. The company's participation at ECRM aligns with its broader strategy to expand U.S. distribution and increase brand awareness among both consumers and retailers. Consumers can explore ORGANA products through the company's Amazon storefront and on OneLavi.com, with more information available at organa.net.
Mills noted the growing interest in natural wellness and the need for products that stand out in retail environments. "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next," he added. The ECRM session presents a strategic opportunity for ORGANA to connect with key buyers and showcase its innovative products designed for modern retail success.
