The Hong Kong Trade Development Council (HKTDC) opened its 36th Food Expo, along with the Beauty & Wellness Expo and Home Delights Expo, at the Hong Kong Convention and Exhibition Centre. Running from 13 to 17 August, the fairs collectively host more than 1,850 exhibitors from over 30 countries and regions, creating a vibrant marketplace that spans food, tea, home living, beauty, and wellness sectors. The central theme, "Live Well. Stay Well," underscores the growing integration of wellness into everyday life, reflected in the food and beverages we enjoy, home care, and physical and mental well-being. Dr Jonathan Choi, Council Member of the HKTDC, emphasized that the fairs offer a wide range of products and experiences that support healthier, happier, and more balanced lifestyles.
Sophia Chong, Executive Director of the HKTDC, highlighted Hong Kong's role as a regional food trading hub and a bridge connecting the Chinese Mainland and international markets. She noted that through platforms like Food Expo PRO and the International Conference on the Modernization of Chinese Medicine & Health Products (ICMCM), the HKTDC fosters cross-border and cross-sector collaboration, strengthening Hong Kong's position in the global food and health industries.
The fairs feature five themed days designed to encourage quality living. On 13 August, "Happy Eat Happy Life" promotes balanced nutrition with wellness-focused products such as cistanche health drinks, ready-to-eat bird's nest with rock sugar, and organic dried blueberries. The Home Delights Expo showcases a high-speed food processor for texture-modified meals, aiding the elderly and those with swallowing difficulties. The Beauty & Wellness Expo offers complimentary health assessments, including traditional Chinese wellness consultations and skin/scalp assessments.
On 14 August, "The World in Blink" focuses on global delicacies, including South African honey, Finnair's crafted chocolates, and Peruvian cacao nibs. Asian flavours include pandan chiffon cakes from Singapore and Karun Thai tea. The Beauty & Wellness Expo introduces innovative beauty devices and clear aligners. Visitors can also enjoy cultural activities like embroidery workshops and ethnic dance performances.
15 August is dedicated to "Coffee or Tea?", featuring a dedicated Coffee Zone with Yunnan's truffle mushroom drip coffee and Myanmar Arabica beans. The Hong Kong International Tea Fair presents rare teas, including purple bud Pu'er from Kunlu Mountain and white tea from Laos, along with a new Matcha Pavilion from Guizhou and Zhejiang, and the inaugural Yixing Zisha Teaware Pavilion. A "Tea Lifestyle" zone showcases innovative tea beverages like Pu'er coffee tea and LockCha beer, integrating tea culture into contemporary living.
On 16 August, "Stay Fresh, Stay Ahead" highlights premium fresh produce, including the new unified brand "Hong Kong Harvest" by the Fish Marketing Organization and Vegetable Marketing Organization. The Chinese Mainland pavilion presents regional delicacies like Yunnan ham and Xinjiang wines. The Gourmet Zone celebrates its 15th edition with 15 star chefs demonstrating exquisite dishes, and a commemorative recipe book "Star Chef's Culinary Creations" is available.
The final day, 17 August, "Let's Chill," introduces the "Stay Relax" zone in the Beauty & Wellness Expo with red-light therapy pods, and the "Go Sleep Exp" in the Home Delights Expo, exploring sleep journeys. The Food Expo introduces a Dessert and Gelato Theme with over 100 desserts, including handmade fresh milk mochi and sourdough mille-feuille.
For trade visitors, Food Expo PRO introduces a new "Meat Zone" and a "Food Science and Technology Zone" focusing on alternative and future foods. This year, pet food products are introduced for the first time, with patented packaging technology enabling room-temperature storage. The halal food label returns for the third year, featuring over 130 exhibitors from various markets.
The International Conference on the Modernization of Chinese Medicine & Health Products, expanded to three days, focuses on "Clinical Translation, Regulatory Policies and Global Innovative Pathways of Traditional Medicine." Over 30 speakers from multiple countries will discuss regulatory trends and industry practices, with hybrid participation.
To celebrate HKTDC's 60th anniversary, special promotions include free admission before noon with leaflets, "6"-themed offers, and lucky draws with prizes worth over HK$1 million. Visitors can also participate in the "Smart Bidding" session and access the "August Happy Buy" campaign at August Happy Buy for flash sales.
E-tickets are available through various platforms, and on-site admission can be paid using AlipayHK, Alipay, Octopus, or WeChat Pay. Morning and evening admission tickets offer discounted entry. Free admission is available for children under three and seniors aged 65 or above.
