Australian plant-based nutrition company Green Choice Proteins has announced that its products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. The move follows the company's initial U.S. entry through OneLavi, and together these platforms aim to provide American consumers with greater access to the brand's clean-label plant nutrition products.
Puneet Chawla, Founder of Green Choice Proteins, emphasized the importance of Amazon in reaching a broader audience. "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," he said. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins specializes in plant-based nutrition products that prioritize clean-label formulations, ingredient transparency, and enjoyable flavors. The company's products are manufactured in Victoria and feature Australian-grown pulses, supporting local agriculture and the growing Australian plant protein industry. Their formulations go beyond traditional protein supplements by incorporating functional nutrition benefits aimed at supporting overall wellness and lifestyle goals.
The Amazon launch will initially feature three core protein powders: Chocolate, Vanilla, and Salted Caramel. Each product offers approximately 35 grams of plant protein per serving, derived from Australian-grown peas and faba beans. They include omega-3 from linseed and are free from artificial colors, flavors, and fillers. The Chocolate variant uses pure cocoa powder and coconut milk powder for a rich taste, while Vanilla is designed for versatility in smoothies, oats, and baking. Salted Caramel provides an indulgent flavor profile without compromising clean-label standards.
This e-commerce expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event will connect the company with major retail buyers from health, specialty, food, drug, and mass channels, potentially opening doors to additional retail partnerships.
Chawla highlighted the importance of a gradual, strategic approach: "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers shouldn't have to compromise between quality, taste, and convenience. The family-owned company emphasizes transparency in its formulations and maintains manufacturing operations in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on Australian-grown pulses and environmentally conscious practices.
The upcoming Amazon launch represents a milestone in the company's ongoing U.S. expansion. As Green Choice Proteins continues to introduce its Australian approach to plant-based nutrition, additional retail opportunities are anticipated. For more information, visit Green Choice Proteins.
