FastBlast, a wellness brand specializing in organic, whole-food nutrition products, announced its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event, which connects brands with buyers from major health, specialty, and food, drug, and mass retailers, will serve as a platform for FastBlast to introduce its products to retail decision-makers and expand its distribution across the United States.
Founder William King will attend the session to present FastBlast's approach to making nutrient-dense nutrition more convenient for modern consumers. "ECRM gives us an opportunity to share the FastBlast story directly with retailers and show them how our products fit into the way consumers are approaching nutrition today," King said. "People want better ingredients, but they also want convenience. We developed FastBlast around the idea that those two things shouldn't have to compete."
The company will highlight two key products: the FastBlast Banana-Berry Smoothie and FastBlast Daily Essentials. The Banana-Berry Smoothie is an organic, vegan product made with real fruits, vegetables, and superfoods, containing no added sugar. Packaged in a portable 3.5 oz (99g) pouch, it offers a balance of protein, carbohydrates, healthy fats, and fiber in a shelf-stable, ready-to-eat format. Designed for busy lifestyles, it can serve as a snack, a light meal replacement, or a convenient nutrition option for those practicing intermittent fasting.
FastBlast Daily Essentials takes a different approach, combining 30 superfood ingredients and vegetables with fermented nutrients to provide a daily nutritional foundation using whole-food ingredients. Fermented nutrients are central to FastBlast's philosophy, reflecting King's interest in nutrition, digestion, and dietary patterns observed in populations known for longevity.
The ECRM participation comes as FastBlast works to broaden its retail footprint. The Banana-Berry Smoothie has already expanded its U.S. online availability and can be purchased through both Amazon and Walmart.com, giving consumers nationwide access through two of the country's largest online retail platforms. King sees the ECRM session as an opportunity to build on that momentum and introduce the broader FastBlast story to retail decision-makers.
"We've created products for people who want to make better nutritional choices but need those choices to work with real life," King said. "As we expand FastBlast, we're looking for retail relationships that can help us make that approach accessible to more consumers."
The 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session will be held September 14-17 in Palm Beach Gardens, Florida. Customers can now purchase the smoothie in two convenient formats on both Walmart.com and Amazon.
