AgeReverse, a Canadian longevity wellness company, announced its participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17, 2026, in Palm Beach Gardens, Florida. This event comes as the company advances its U.S. expansion, making its flagship RESURGE formulation available to American consumers on Amazon. The ECRM session provides a platform for AgeReverse to introduce RESURGE to retail buyers across health, specialty, food, drug, and mass channels, aiming to establish a foothold in the competitive U.S. wellness market.
The significance of this move lies in the growing consumer demand for products that address healthy aging comprehensively, rather than through isolated ingredients. AgeReverse, founded by Kubi Turkmen, leverages over 30 years of anti-aging innovation and 15 years in telomere-based drug development to offer a broader vision for longevity. RESURGE, a 90-capsule dietary formula, combines ingredients like NMN, Resveratrol, Quercetin, Fisetin, CoQ10, Astragalus Extract, Hyaluronic Acid, Aronia Extract, and Noni Berry to support multiple biological systems associated with aging.
The formulation is designed to target all 12 Hallmarks of Aging, providing antioxidant support, cardiovascular and immune health benefits, and aiding in collagen formation and joint health. By consolidating over 15 supplement protocols into a simple 3-capsule daily routine, AgeReverse aims to simplify the consumer's approach to longevity. Manufactured in GMP-certified facilities in Ontario, Canada, and registered as a Natural Health Product with Health Canada, RESURGE underscores the company's commitment to quality and science-driven wellness.
Turkmen emphasized the importance of this retail engagement: "Becoming available on Amazon was an important step in bringing AgeReverse to U.S. consumers, and ECRM gives us an opportunity to introduce RESURGE directly to retail buyers across multiple channels." The company's participation reflects a strategic effort to educate retailers and consumers about the importance of comprehensive healthy aging solutions, a category expected to grow as the population ages.
The U.S. market presents a significant opportunity for longevity-focused products, with consumers increasingly seeking preventative health measures. AgeReverse's approach aligns with this trend, offering a multi-faceted supplement that supports overall cellular health. The company's expansion plans extend beyond RESURGE, with future products in skincare, professional aesthetics, injectable therapies, and non-invasive wellness technologies, positioning it as a holistic longevity brand.
As AgeReverse continues its U.S. growth strategy, the ECRM session serves as a critical platform to build relationships with retailers and differentiate its brand in a crowded market. The company's focus on comprehensive support for aging pathways, rather than single-ingredient solutions, could resonate with consumers looking for more integrated approaches to health.
