Yuval Shram, founder and CEO of TAY Investments, recently shared his long-term vision for multifamily real estate development on the Mr. Deed Podcast, emphasizing a patient, principle-driven approach that prioritizes quality and wellness over short-term gains.
Shram, who built TAY Investments from scratch after the 2008 financial crisis, now oversees a portfolio of over 1,550 residential units valued at more than $475 million across North America and Europe. His journey began with small properties like duplexes and triplexes, a step-by-step approach he credits for his success. “Step by step,” he said. “Just step by step.”
One of Shram’s key insights is rejecting the urge to time the market. “Sometimes the waves are high, sometimes the waves are low,” he noted. “You just got to be in the water. If you’re in the water long enough, you’ll catch the right wave.” Instead, he focuses on desirable locations, affordability, and long-term profitability.
TAY Investments operates with a “forever hold” mentality, evaluating every acquisition through a multigenerational lens. “When you’re building for yourself, every corner you cut is going to bite you eventually,” Shram said. This philosophy drives the company to use quality materials and maintain properties proactively, avoiding cost-cutting that could erode value over time.
A standout innovation from TAY is the “Sanctuary” amenity concept, featured at Hue Soul, a 116-unit development in East Orange, New Jersey. Inspired by a hotel experience in Thailand, the Sanctuary combines a gym, dry and wet sauna, cold plunge, and outdoor pool into a cohesive wellness hub. Shram believes this fosters tenant health, happiness, and retention. “You wake up, you take care of yourself, you go to work as a better version of yourself,” he said. “Everybody wins.”
Shram’s advice for aspiring entrepreneurs is to walk their own path, resisting the temptation to copy competitors or chase trends. Consistency, he argues, compounds over time. For more insights from the podcast, listeners can explore the full interview at KeyCrew’s podcast page.
