EvenKeel, an Idaho and Florida-based fishing apparel brand, has launched an expanded line of fishing shirts and on-the-water gear designed to fit a wider range of body types, directly addressing a common complaint among outdoor enthusiasts: clothing that actually fits real people.
The new collection, available now on the EvenKeel website, includes UPF 50+ sun shirts engineered for breathability and moisture-wicking performance during extended time in the sun. The brand reports that fabrics are lightweight and built to withstand a full day of fishing without becoming uncomfortable.
"We designed this collection after spending long days on the water and hearing from hundreds of customers - especially women - who said they either had to wear boxy men's cuts or pay a premium for gear that barely held up past one wash," said Kelsie Baldwin, founder of EvenKeel, LLC. "That is not a niche problem. That is most of the people actually out on the water."
The brand's focus on women's fishing shirts involved restructuring fit patterns from scratch, accounting for differences in shoulder width, torso length, and overall silhouette rather than simply shrinking down men's designs. This approach aims to prevent issues like shirts riding up during casting, a common frustration for female anglers. The UPF 50+ rating blocks more than 98% of UV radiation across all cuts.
EvenKeel also expanded into more youth sizing, recognizing the logistical challenges of fishing with kids. The youth line mirrors the adult collection in sun protection and breathability but is scaled down for smaller frames, with prices starting under $40 for children's UPF sun shirts. This pricing strategy aims to offer a practical alternative between cheap, low-quality options and expensive performance gear that children quickly outgrow.
Across the entire new line, EvenKeel focused on three performance factors: UV protection, breathability in high-humidity conditions, and durability through repeated washing. Several core styles use a four-way stretch fabric to allow full range of motion during casting, paddling, and other water activities.
The full collection is available now, with most styles shipping within three to five business days. Extended sizing runs through 3XL in select styles.
