Greene Concepts Inc. announced that its American artesian spring water brand, Be Water, will be included in this year's exclusive "Everyone Wins" Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets celebrating Hollywood's biggest night. The inclusion introduces Be Water to actors, directors, and industry creators through a product defined not by branding or luxury positioning, but by origin. Rather than relying on heavy purification and reconstruction processes common across the bottled water category, Be Water begins with the natural formation of the water itself. Sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, the water rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface. This natural journey shapes the water's balance and character long before bottling occurs.
"Be Water is built around protecting the source, not engineering the product," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship." As water moves through dense bedrock fractures, it absorbs naturally occurring minerals including calcium, magnesium, and silica. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. The brand's presence in the celebrity gift bags reflects a broader shift in consumer interest toward origin transparency — where how a product exists matters as much as how it tastes.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while maintaining a clean, minimalist presentation aligned with the brand's nature-first philosophy. Be Water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. The brand represents a bridge between luxury imported waters and commodity bottled tap water, with accessible pricing designed for everyday hydration while maintaining premium characteristics including its durable 22-gram bottle construction and natural mineral profile.
