The American Heart Association, through its Go Red for Women movement sponsored by CVS Health, is urging action during American Heart Month with four specific steps centered on National Wear Red Day on February 6, 2026. This initiative responds to the stark reality that nearly half of women in the United States have some form of cardiovascular disease, a figure expected to grow, solidifying its position as the number one killer of women. The first action calls for wearing red on February 6 and using social media hashtags like #WearRedDay to spread awareness. Tools and resources to support this effort are available at https://WearRedDay.org, and the iconic Red Dress pin can be purchased at https://ShopHeart.org.
The second step encourages women to know their key health numbers: total cholesterol, blood pressure, blood sugar, and body mass index. Managing these metrics in consultation with a healthcare provider is emphasized as a proven strategy to significantly reduce the risk of heart disease and stroke. The third step addresses a critical gap in medical research. Despite cardiovascular disease claiming more women's lives annually than all cancers combined, most clinical studies historically lack women-specific data. To bridge this gap, the Association's Research Goes Red initiative calls on women to contribute to health research through surveys and studies, aiming to improve disease management and outcomes. More information on participating in this vital research can be found at https://goredforwomen.org.
Finally, the movement highlights and celebrates survivors who are championing women's health. Twelve women representing Go Red for Women in 2026 will share their personal stories of heart disease and stroke at https://goredforwomen.org/survivors to raise awareness about risks and available resources. Dr. Stacey E. Rosen, volunteer president of the American Heart Association, stated, "National Wear Red Day is a powerful reminder that when we come together, we can change the future of women's health." The overarching aim of the initiative is to ensure every woman has the knowledge and support necessary for a healthier life, with comprehensive resources consolidated at https://GoRedforWomen.org.
