Lainey Morse, the Oregon entrepreneur who invented Goat Yoga in 2016 and turned it into a worldwide phenomenon, has launched a new venture called 'Buy the Goats a Bouquet.' The $25 flower dedication service, which began in June 2026, allows customers to purchase a bouquet that is then fed to goats on camera, with a personalized message read aloud. The idea was born out of a county requirement that Morse's No Regrets Farm generate at least $10,000 in annual agricultural product sales to legally operate Goat Yoga and Goat Happy Hour. When Morse told county officials she was 'farming happiness,' they did not accept it as a qualifying product.
No Regrets Farm, located in Monroe, Oregon, is a fully organic, chemical-free permaculture farm that grows flowers without pesticides. The resulting blooms are natural and healthy but often imperfect, with blemishes from bugs, making them unable to compete with pesticide-grown flowers from larger farms. Rather than let them go to waste, Morse found a use for them. 'Our flowers aren't perfect,' says Morse. 'But the goats think they're absolutely wonderful. And now so does everyone else.'
Customers visit the No Regrets Farm website and order a $25 bouquet dedication, providing the recipient's name, occasion, and a short personal message. Morse arranges a fresh chemical-free bouquet, brings it to the goats, reads the dedication aloud on camera, and films the goats as they enthusiastically devour the flowers. The dedicated video is then posted to the No Regrets Farm Sanctuary social media platforms, where Morse has built a following of nearly 178,000 across Facebook, Instagram, YouTube, and TikTok.
The occasions for dedications have ranged from birthdays and belated celebrations to memorials, cancer fighters, and personal milestones. There is even a 'Breakup Bouquet.' Each video is personal, joyful, and highly shareable, telling the story of someone who matters to someone else. The concept turns three problems—imperfect flowers, a county agricultural sales requirement, and the need for compelling social media content—into one elegant, heartwarming, and thoroughly viral solution.
This is not the first time Morse has turned an unconventional idea into a global movement. In 2016, she sent photographs of her first goat yoga class to Modern Farmer magazine, which responded within minutes. Within 24 hours, her phone was ringing with calls from journalists around the world, including The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga went on to become a multi-million dollar industry with hundreds of locations worldwide.
Now, a decade later, Morse is doing what she has always done best: finding joy in the unexpected and sharing it with the world. One imperfect bouquet at a time. No Regrets Farm is currently accepting bouquet dedications on their website, and orders can be placed directly through the farm's website at https://goatyoga.net.
