Greene Concepts Inc. announced that its Be Water™ artesian spring water brand will soon be available on OneLavi, expanding consumer access to water sourced from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The expansion represents a strategic move to make premium artesian water more accessible while maintaining the brand's commitment to natural filtration and responsible aquifer stewardship. Unlike many bottled water products that rely on municipal sourcing and industrial processing, Be Water™ takes a fundamentally different approach by beginning at the source itself. The water rises naturally under artesian pressure and is filtered slowly through layers of ancient bedrock before reaching the surface, a process that defines its purity, balance, and clean taste.
Most bottled water brands rely on processing to create consistency, according to Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. Be Water™ is shaped underground, not manufactured afterward. Nature does the filtering. Our responsibility is to protect the source. As the water moves through dense layers of ancient rock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, which contribute to its smooth taste and natural alkalinity. Once at the surface, Be Water™ undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. This approach contrasts with much of the bottled water category where products are often heavily processed through reverse osmosis or vapor distillation and later remineralized.
The brand emphasizes responsible aquifer stewardship, withdrawing only replenishable volumes to preserve long-term aquifer health, natural pressure, and ecological balance. Be Water™ is bottled at the source in Marion, North Carolina, at the company's owned and operated 60,000-square-foot facility, ensuring transparency and quality control from aquifer to bottle. The water is packaged in premium BPA-free bottles engineered with a substantially thicker 22-gram construction designed to feel durable and intentional. Despite its ancient origin and natural filtration process, Be Water™ is priced for everyday hydration without luxury markups. The brand bridges the gap between imported luxury waters and commodity bottled water, offering products in industry-standard 16.9-ounce bottles, six-packs, 24-packs, and gallon sizes.
Be Water™ is currently available through select national retailers including select Walmart locations, Walmart.com, and Camping World, with the upcoming addition of OneLavi representing continued national expansion. The company maintains its commitment to American craftsmanship and transparency throughout its production process. This expansion matters because it makes naturally filtered artesian water more accessible to consumers who seek alternatives to heavily processed bottled water options. The implications include increased consumer choice in the bottled water market and greater awareness of sustainable water sourcing practices that prioritize environmental stewardship over industrial processing.
