For more than three decades, Mitch Gould has guided international health and wellness brands into the U.S. retail market through Nutritional Products International (NPI). Gould continues to refine his signature Evolution of Distribution model, a turnkey platform that gives global manufacturers a streamlined pathway to American consumers. Every year, I see companies with fantastic products that struggle when they try to launch in the U.S., said Gould. They often approach this market as if it were just another extension of their home country. The reality is the U.S. has its own consumer mindset, regulatory landscape, and retail culture. That's why NPI exists—to provide brands with a roadmap.
Gould's Evolution of Distribution consolidates the critical components of a successful market entry under one roof. The platform includes regulatory expertise through an FDA-experienced food scientist who guides brands through compliance challenges. Logistics professionals manage shipping, customs, and warehousing, ensuring products reach the U.S. market without delays. With decades of relationships across the retail spectrum, NPI's sales team connects brands with the country's largest and most influential retailers. Through its sister company, InHealth Media, NPI offers specialized health and wellness marketing campaigns that deliver both consumer awareness and retailer buy-in.
Gould's career has taken him inside the national headquarters of nearly every major U.S. retailer—including Walmart, Costco, Target, CVS, Walgreens, Rite Aid, Home Depot, Lowe's, Sam's Club, Kmart, and 7-Eleven. He also played a pivotal role in helping launch Amazon's health and wellness category in the early 2000s, securing placement for more than 150 brands during the category's formative years. Speed to market and cost-effectiveness are what international brands need most, Gould said. That's what the Evolution of Distribution delivers. It's a one-stop solution built on decades of real-world experience.
Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Through its proprietary Evolution of Distribution platform, NPI provides international and domestic manufacturers with a cost-effective, turnkey solution for FDA compliance, logistics, sales, and marketing. This matters because the U.S. market presents unique barriers for foreign brands, including stringent FDA regulations, complex logistics networks, and a highly competitive retail environment dominated by major chains. The Evolution of Distribution model addresses these challenges systematically, potentially reducing the failure rate of international product launches and enabling more global health innovations to reach American consumers efficiently. The platform's integration of regulatory guidance, logistical support, and established retail relationships offers a significant advantage over fragmented approaches, making U.S. market entry more accessible and sustainable for brands worldwide.
