The Dairy Alliance has launched its first Milk's Got Game Online Store, creating a new way for fans to show school pride while supporting families in need across the Southeast. The nonprofit organization, funded by dairy farm families in the region, is offering limited-edition merchandise with all net proceeds benefiting food banks throughout eight states. This season's Milk's Got Game campaign highlights collegiate athletes and their mothers, who have supported them from day one with love, encouragement, and real dairy milk. The campaign demonstrates how milk fuels strength, recovery, and everyday performance for athletes at all levels.
The online store provides fans with an opportunity to support their favorite teams while contributing to local communities through food bank donations. Each purchase from the collection of t-shirts, hats, sweatshirts, and vests directly supports food banks across Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. Farrah Newberry, CEO of The Dairy Alliance, emphasized the campaign's community focus. "Milk's Got Game continues to find new ways to connect families, athletes, and communities," Newberry said. "This online store gives fans an opportunity to rally behind their teams while helping food banks across the Southeast deliver nutritious meals to families who need them most."
The merchandise collection is available through October 20, 2025, with purchases providing nutritious meals for families while reinforcing the campaign's focus on strength, recovery, and wellness both on and off the field. Fans can shop the full collection at shuma.chipply.com/dairyalliance/store.aspx. From family farms to local communities, the initiative champions community support, nutrition awareness, and collective action. The Dairy Alliance works with dairy farmers, schools, sports teams, health professionals, and local organizations to promote dairy foods and knowledge about the dairy industry throughout the Southeast region.
