Cardinal Digital Marketing has announced the return of Scaling Up: The Healthcare Performance Marketing Summit, now in its third year as the nation's only event entirely dedicated to healthcare performance marketing. The virtual summit will gather more than 35 senior marketing leaders from major healthcare provider groups including Heartland Dental, AEG Vision, Action Behavior Centers, and Confluent Health to address the significant challenges facing healthcare marketers today. Healthcare marketers are confronting multiple obstacles including rising tariffs, inflation concerns, and regulatory uncertainty, creating immense pressure to deliver growth while managing tighter budgets and increasing complexity.
Scaling Up 2025 aims to provide practical, performance-driven strategies for patient acquisition and sustainable growth in this turbulent environment. Alex Membrillo, CEO of Cardinal Digital Marketing, emphasized that the summit serves as a crucial gathering point where industry leaders share how they're navigating current challenges while finding ways to grow smarter. This year's event introduces the inaugural Flockie Awards, recognizing the most innovative healthcare marketing campaigns and strategies of 2025. The awards program highlights organizations breaking new ground in how they connect patients to care, with submissions remaining open through October 15, 2025.
Entry is free and accepts both self-nominations and peer nominations, celebrating marketers who drive growth through bold, innovative approaches. The summit features 35 confirmed speakers from leading healthcare organizations including Heartland Dental, Affordable Care, Confluent Health, and HonorHealth, with over 2,000 attendees expected and 500 already registered. Industry sponsors including Illumin, OursPrivacy, and Liine underscore the event's position as a premier gathering for healthcare marketing leadership.
Scaling Up 2025 takes place virtually on October 28–29, 2025, with free attendance for healthcare marketers and executives. For more information and registration details, visit https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/.
