Georgia entrepreneur David Wiley is advocating for increased community support for families living on the financial edge, asserting that small, immediate actions can prevent crises. Wiley founded the nonprofit Cash In Time Ministries to provide rapid assistance, stating the need for person-to-person help has never been greater as many families are one unexpected expense away from disaster. "People don't realise how close many families are to a crisis," Wiley said. "Sometimes it's one flat tyre, one late paycheque, or one medical bill that pushes someone over the edge."
He references national data highlighting American household vulnerability. According to the Federal Reserve's Economic Well-Being Report, 37% of Americans cannot cover a $400 emergency. Additionally, the National Energy Assistance Directors Association reports over 25 million households fell behind on utility bills in the past year. Through Cash In Time Ministries, Wiley provides small-scale assistance for groceries, rent, or urgent utilities when families exhaust other options. He challenges the idea that meaningful help requires large charitable donations or formal organizations. "A lot of people think helping requires starting a charity or giving thousands," Wiley noted. "But most of the impact comes from small actions. Checking on a neighbour. Paying a bill for someone who's trying their best. Showing up when it matters."
Wiley's perspective stems from diverse life experiences, including growing up in a Marine household, achieving success as a two-time All-American athlete, building businesses from scratch, and coaching youth sports for nearly a decade. He applies the principle that "small details create big change" across all domains. "It's true in business, in coaching, and in life," he said. "The little things add up." The entrepreneur encourages individuals across Georgia and beyond to take simple, immediate steps within their communities. He suggests checking on a neighbour or coworker who seems overwhelmed, offering to cover a small urgent need for a family in crisis, or simply being present for someone without a safety net.
"Every community has people who are trying hard but falling behind," Wiley stated. "You don't need a big platform to make a real difference. Just choose one person and start there." This call to action comes as economic pressures strain households. Wiley's message emphasizes community resilience is built not through large institutions alone, but through the cumulative effect of individual compassion and practical support. His work through Cash In Time Ministries demonstrates this approach, focusing on rapid response to immediate needs rather than long-term bureaucratic solutions.
