Natural health and wellness company ArcticCollagen is emphasizing the role of taste in dietary supplement adoption through its nationwide expansion of citrus-flavored collagen formulations. The company's strawberry and lemon-flavored products contain 8,000 mg of hydrolyzed marine collagen, 8 grams of protein, hyaluronic acid, and vitamin C in single-use sachets designed for convenience. President Jasmien Winqvist stated the company created ArcticCollagen after observing how existing supplements failed to meet consumer preferences for enjoyable consumption experiences. The honey-like formula can be added to breakfast foods or consumed directly as a sweet treat, addressing common complaints about flavorless or chalky supplements that previously frustrated users.
The product's development reflects significant market research findings. According to Nutraceuticals World, 59% of global consumers consider taste influential when determining the value of health products, ranking slightly higher than multifunctional benefits or scientific evidence supporting health claims, both at 57%. This data underscores why taste innovation represents a crucial competitive advantage in the supplement industry, where consumer adherence often depends on palatability.
ArcticCollagen utilizes sustainably sourced skin from wild-caught Northern European white fish, cod, and salmon, hydrolyzed in Norway to create a type 1-rich collagen supplement. Type 1 collagen provides elasticity and strength for nails, hair, bones, and skin, including hydration benefits and wrinkle reduction. As the Mayo Clinic notes, collagen constitutes at least 30% of the body's protein, concentrated in bones, ligaments, tendons, skin, blood vessels, and internal organs, with natural levels declining with age. This scientific foundation supports the product's positioning in the growing collagen market, where consumers seek both efficacy and enjoyable consumption.
The product is available for purchase on OneLavi.com, Medpaid Market, and Amazon.com, with upcoming availability on Walmart.com. A 14-sachet package retails for $47.99, positioning the product in the premium supplement market while addressing accessibility through multiple retail channels. This expansion strategy reflects how companies are responding to consumer demand for supplements that integrate seamlessly into daily routines without compromising on sensory experience, potentially increasing long-term usage rates compared to traditional unpalatable options.
