Splash Beverage Group Enters Joint Venture to Expand in Hemp-Derived THC Beverage Market
TL;DR
Splash Beverage Group gains a 51% controlling stake in a joint venture to dominate the fast-growing hemp-based THC beverage market with the successful Nimbus brand.
Splash Beverage Group formed a 51/49 joint venture with BAAD Ventures, combining brand-building expertise with hemp-THC beverage experience to expand the Nimbus seltzer across multiple states.
This partnership expands access to innovative hemp-derived THC beverages, offering consumers new relaxation options while creating growth opportunities in emerging beverage categories.
Nimbus, a 10mg hemp-derived THC seltzer with light, airy flavors, is rapidly expanding to six new states following exceptional early market performance.
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Splash Beverage Group, Inc. has entered into a joint venture with B.A.A.D Ventures LLC, marking the company's strategic expansion into the fast-growing hemp-based THC beverage category. Under the terms of the agreement, Splash will hold a 51% ownership interest while BAAD owns 49% of the new venture. This partnership formalizes more than three months of coordinated work between the companies and combines complementary strengths to accelerate growth in one of the most dynamic segments in the beverage industry.
The joint venture centers around Nimbus, a 10 mg hemp-derived THC flavored seltzer that has demonstrated exceptional early performance across multiple retail formats. With strong sales velocities, repeat purchase patterns, and compelling consumer pull-through, Nimbus is now positioned for rapid multi-state expansion. The beverage's trademark is described as light, airy, and evocative of the product's core functional benefit, making it a standout performer in its launch markets.
William Meissner, President and Chief Marketing Officer at Splash, emphasized the strategic importance of the partnership. "The THC beverage category is expanding at an extraordinary speed, and this partnership with the team at Nimbus and BAAD puts us meaningfully ahead of the curve," Meissner stated. He noted that Nimbus is already a top performer in its launch markets and sees significant room for innovation and portfolio expansion under the Nimbus banner.
BAAD Ventures highlighted Nimbus's early success and the strategic importance of the joint venture. "Nimbus exceeded expectations from day one. It was clear we had a brand with significant potential, and partnering with Splash brings the scale and category expertise needed to unlock its next phase of growth," the company said in a statement. The growth plan is already underway, with immediate expansion into six additional states planned, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages.
Splash brings deep brand-building expertise, established distribution networks, and proven beverage-innovation capabilities to the partnership, while BAAD contributes a high-performing hemp-derived THC beverage brand, growth capital, secure production capacity, and specialized experience navigating the nuances of the category. Nimbus represents the first of several anticipated assets within the new venture, with plans to build a vertically integrated platform that expands supply-chain efficiencies, deepens manufacturing capabilities, and introduces new brands across key sub-categories of the growing THC beverage landscape. More information about the company's beverage portfolio can be found at https://www.SplashBev.com and https://www.nimbuschill.com.
Curated from NewMediaWire
